Sales and Marketing Management covers the functions and activities associated with sales and marketing and prepares candidates for marketing positions in the business world. Marketing is the all-embracing function that links the company with customer tastes to get the right product to the right place at the right time. Marketing decisions are made through the marketing model (a framework for making marketing decisions in a scientific manner), based on the findings of market research (the process of gathering primary and secondary data on the buying habits, lifestyle, usage and attitudes of actual and potential customers), and carried out through the marketing mix (the main variables through which a firm carries out its marketing strategy – product, price, promotion and place). At all stages in the marketing process, the firm needs to work closely with the production department and research and development, to ensure what is promised is delivered.

MODULES

• Introduction to marketing
• The customer
• Marketing research and information
• Market positioning and segmentation
• Product or service decisions
• New products
• Pricing decisions
• Distribution decisions
• Advertising
• Other forms of promotion
• Selling and sales management
• International marketing
• The external environment
• Marketing planning and analysis

INTERNATIONAL EXAMINATIONS
Students have the option to write the University of Cambridge International examinations for this module at either Standard or Advanced Level. Upon successful completion of the international exam, students will be awarded the Cambridge International Certificate in Marketing Management.

LOCAL EXAMINATIONS
Should the student just enroll for Marketing, a certificate for Marketing will be awarded.
Two tests and one exam is written for this module and an Assignment has to be completed.
Pass mark is 60%