There is a tendency to believe that businesses need more internal communication, as if that would be beneficial in itself.  This may not be the case, because people can feel swamped by too much communication – especially if it is passive, such as memos to all staff members.  Hertzberg and others have emphasized the importance of direct communication in the psychology of motivation.  Communication channels are routes through which communication occurs.  Examples include team briefing sessions, work councils, plus the chain of command within an organization.  Communication is the interaction between people, focusing primarily on the transfer of information.  A communicator chooses an appropriate transmission mechanism in order to communicate with the intended receiver of the message.  Communication can only be said to have succeeded once a response (feedback) has been achieved.

Modules

• Causes & consequences of poor communication
• Methods of business communication
• Different forms of business communication
• Office automation & communication software
• Principles of written communication
• Group communication
• Meetings
• Interview skills
• Visual aids in business communication

INTERNATIONAL EXAMINATIONS
Students have the option to write the University of Cambridge International examinations for this module at either Standard or Advanced Level. Upon successful completion of the international exam, students will be awarded the Cambridge International Certificate in Effective Business Communication Management.

LOCAL EXAMINATIONS
Should the student just enroll for Certificate Effective Business Communication Management, a certificate for Effective Business Communication Management will be awarded.
Two tests and one exam is written for this module and an Assignment has to be completed.
Pass mark is 60%